The tough part was the watch photo I was provided was shot straight on. Making it look rotated slightly may have been possible with some effort in Photoshop, but I decided to try Plan B. I did a Google Image Search for Tag Heuer watches and tracked down a photo of a similar style watch with a different face. A short time later I had the correct face on the band and sized it up to match the resolution of the rest of the art. A few sparkles later and it looked pretty good in a short amount of time (I was given a rough layout of the board to recreate in the late morning and had to have the final art delivered to the billboard company by 4pm).
I'm not sure where in the area the board is supposed to appear, but I'm keeping my eye out. It's fun to stumble upon one of them, even if they aren't a work of high art!

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