Tuesday, December 02, 2008

Hermosa Beach Sign

This was a fun project for Ryder Communications in Hermosa Beach, CA. They offered to replace a drab sign in front of the City Hall with a new video-based design. Their new design incorporates a surf board motif and allowed me to create a fairly convincing day and night conceptual view using my 3D software. Turning the daytime photo to night proved rather convincing with a few stars tossed in for good measure. Hopefully their gracious efforts will pay off with a valuable promotional piece and work for more projects like this.

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